Archives for the ‘marketing’ Category

When Moving Forward, Don’t Forget the Basics

By Chris Atwood • Mar 8th, 2009 • Category: The Lead, marketing

Don’t forget the basics in coming up with a plan. Ask yourself “who” before asking about “how.”



What’s your Contact Policy?

By Chris Atwood • Feb 1st, 2009 • Category: The Lead, marketing

What’s your contact policy? How do you deal with contact in general? Do you respond at all hours, or do you set boundaries?



Jawbone Gets Spicy

By Chris Atwood • Sep 13th, 2008 • Category: marketing

Ever used a Jawbone bluetooth headset? Not only are they apparently pretty trendy, but they’re pretty cool too. Who doesn’t want military-grade noise cancellation? Well … can I sign up for missiles too?



Gay Targeted Advertising - Reaching out to a previously untapped demographic or “penalizing heterosexuals”?

By Chris Atwood • Dec 2nd, 2007 • Category: marketing


More from AdAge about Levi’s Gay Commercial

By Chris Atwood • Aug 16th, 2007 • Category: marketing


Advertising Age - An Ad in Which Boy Gets Girl … or Boy

By Chris Atwood • Aug 6th, 2007 • Category: marketing