Hopefully Ford will bring the Fiesta … at least to me anyways. It is on its way over from the UK, where the Fiesta has been in continued production for several years. It used to be … well, rather dull. Now, however, it is chic and well-styled, snappy if you will.

It’s a sub-compact, great on gas mileage, blah blah blah. I like the car. This however, isn’t the sole purpose of my writing on this topic.

Wondering what the purpose is by now? Ford’s newest social media foray: The Fiesta Movement.

The movement encourages anybody over the age of 21 to submit a video about why they should have access to a 2011 Ford Fiesta, imported straight from Germany. They will pick 100 of their favorite videos (and people) to get a Ford Fiesta, as well as paid insurance and gas for 6 months. The whole point? Promote the Ford Fiesta to a large number of people via the Internet. Each agent (of change) will have a monthly secret mission they have to complete, and then report back on via youTube videos, blog posts and tweets.

So what does this really mean? In technical terms, we’re seeing a MAJOR brand who is participating in the conversation, and not just watching it, or worse, being oblivious to it. Ford knows the economy is rough, they’re feeling the pinch as their sales dropped 48% in Q4 2008. They know they need to do something bad ass to sell cars. So what better way to sell cars, than make a car that fits peoples’ needs, and then make everybody want it by making them green with envy. Choose special people and make them do public things, it’s almost Barnum-like as a PR strategy, but less shady. In essence, this is a massive psuedo-event that takes place across the U.S., and invites people to join the show. In fact, they want people to go to all ends to get picked, so that way it’s much more a badge of honor.

I personally feel this is pretty effing cool. For transparency purposes, I have to say I applied to be a secret agent myself. I’m really excited about the prospect of 1) having a “new” car, even if it’s only temporary, and 2) having MORE reason to do and learn more about video production.

So, you can join the movement by going to fiestamovement.com, and I encourage you to view and rate my own entry … because I want the damned car.